South Dakota’s New Meth Campaign Prompting the Question “You OK Over There?”

If you have any friends or relatives in South Dakota, you have probably seen them making fun of the new statewide meth awareness campaign that just launched, or perhaps they're just confused by it. The campaign slogan is, "Meth: We're On It."

According to the Sioux Falls Argus Leader, South Dakota has spent $449,000 on "We're On It" billboards, TV ads, posters and even a website - onmeth.com in an attempt to promote awareness and prevention of meth use. Many residents feel the governor really "methed up" this time, but the campaign is getting a TON of nationwide attention since it launched on November 8th. Will it work to get South Dakota off meth? Only time will tell. You can see the "Meth - We're On It" campaign video below.